Transport for LondonWorkplace travel plans
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The development of a workplace travel plan is a process involving a number of key stages. Here is how it works in broad terms:
Stage 1: After your organisation formally registers its interest with TfL, the potential benefits of developing a workplace travel planning for your organisation are explored in a more detail.
Stage 2: Your senior management demonstrate their commitment to the Corporate scheme, as well as the longer-term development and monitoring of your travel plan once launched.
Stage 3: An inception meeting is scheduled with your organisation and an appointed advisor to discuss your organisation and needs in more detail. At this stage, you will be thinking about setting up a travel planning steering group, as well as a champion to lead the travel plan internally.
Stage 4: Employee surveys and site audits are undertaken, following which the travel plan for your organisation is drafted for comment.
Stage 5: The travel plan is approved by your organisation and agreement on the 'quick-win implementation package' is reached, with direct assistance or grant funding provided to your organisation.
Stage 6: Your organisation launches and continues to implement its travel plan and to monitor its progress on an annual basis. TfL continues to provide advice and assistance through local travel plan coordinators working across London, as well as providing links to the London boroughs.
Gaining management support
Gaining senior management support for your plan is vital element for ensuring success. Appropriate time and resources need to be allocated to the project.
A travel plan coordinator should lead on all day-to-day activities - this could be a role undertaken by an existing employee or a newly created position. It is also helpful if a senior figure within the organisation acts as a 'champion' for the plan to provide strategic leadership and support.
Determining needs
Collecting information about the travel needs and patterns of your organisation is an important step in the travel-planning process. Gathering the views of your employees is important for ensuring a plan meets their needs.
A site assessment will also be undertaken to understand the facilities at and around the organisation's site. The audit looks at a number of areas, including:
- Cycle parking facilities
- Pedestrian access
- Public transport provision and availability
- Car park management
- Organisational policies, such as flexible working
Launching your travel plan
The key to a successful travel plan is a successful launch. You should include your communications team at this stage and develop a communications strategy.
- Identify the key messages - Highlight the positives of introducing a travel plan
- Identify your audiences - Consider ways to reach your employees using targeted messages
- Identify communication channels - Use existing communication channels to reach your internal staff and consider innovative ways to raise the profile of your plan
- Consider branding - The creation of a unique corporate brand for the travel plan may also help promote the messages across your organisation
Monitoring and evaluation
Monitoring your travel plan helps show how you are progressing towards your targets and strengthens the business case behind your plan.
We can help you keep track of how things are going through annual surveys conducted through iTRACE. The survey results help us to provide you with ongoing support for your travel plan wherever possible.
Interested in joining the Corporate scheme? - register online or contact us for further information.
