Transport for LondonTeens
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Many of these accidents could have been avoided if the victim had been more aware of the risks associated with London's roads. That's why we're working to get young people to take extra care and pay more attention when near or using roads. Read about our marketing campaigns.
Boys aged 11-14 most at risk
In London, boys aged between 11 to14 are at most risk from being hit by a vehicle when crossing roads. Children from low income and ethnic minority backgrounds are also particularly vulnerable.
About a quarter of all teenage pedestrian casualties occur on the way to or from school. Young road users can be distracted by:
- Peer group pressure
- Mobile phones
- Texting
- Using personal stereos
- Ball games
- Rollerblading
- Skateboarding
Marketing campaigns
Debutantes
The partnership gave us a fantastic way of reaching young people, and showcased the brilliant futures that can lie ahead.
For more information on the programme, go to the Channel 4 website.
Nine months later, the series catches up with the six young people who took part in the programme in November 2007. The 19-part series is broadcast on teenage social networking site Bebo over the summer holidays from 17 July 2008.
For more information on the programme, go to the Bebo website.
The series is part of our ongoing 'Don't Die before You've Lived' campaign designed to warn young people of the dangers they face every day on the Capital's roads.
Shattered Dreams
Watch the 'Shattered Dreams' advert
(opens in a new window)
The latest in our 'Don't die before you've lived' teen road safety adverts has a twist. In previous adverts the impact has been kept until the final scene - in Shattered Dreams things are turned around as we open with an attention grabbing, life shattering scene.
The core principle 'Don't die before you've lived' is carried through the advert and ultimately realised in the missed opportunity or 'shattered dreams' of the victim.
Don't die before you've lived follows successful young people on their way to stardom. However their lives are ended by road accidents before they even get the opportunity to experience the celebrity world
