Transport for LondonMotorcycles
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Our motorcycles safety campaign is a series of television and radio advertisiements to raise awareness among riders, drivers and pedestrians of motorcycles on London's roads.
'Don't Look See' campaign
The aim here is to tackle one of the most common causes of fatalities - where a vehicle turns right into or across the path of the motorcycle, scooter or moped.
The key message - watch out, be aware at junctions - is targetted at riders of motorcycles, scooters and mopeds as well as car drivers.
Watch the March 2008 Motorcycle safety advert
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Listen to the March 2008 radio advert:
Awareness campaign
Our aim here is to persuade riders of motorcycles, scooters and mopeds to pay attention to their immediate surroundings.
The key message to riders is to take care while riding on familiar roads and to be aware of the consequences if they don't - ie they could be killed or seriously injured.
Watch the July 2006 Awareness campaign advert
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