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Transport for London

Evade your fare and you risk a criminal conviction - TfL launches a new advertising campaign

14 March 2007

Transport for London (TfL) has launched a new hard-hitting campaign to tackle fare evasion on the transport network by reminding people they risk a criminal conviction if they don't pay their fare.

Fare evasion is a crime and you risk a criminal conviction every time you travel without paying the correct fare

Jeroen Weimar
Director of Transport Policing and Enforcement for TfL

Adverts will show actors in mug shots as 'fare evaders' with a description of where they were caught on the network.

The campaign will include adverts in the press, posters at tube stations and bus shelters across the network and will also be on the side of buses.

Emails will also be sent out to oyster card users.

Although 97 per cent of customers pay the correct fare for their journeys fare evasion is a serious problem and costs TfL millions of pounds every year across the bus and Tube networks, money that would otherwise be used to improve services.

Jeroen Weimar, Director of Transport Policing and Enforcement for TfL said: "We hope this campaign stops fare evaders in their tracks.

"Fare evasion is a crime and you risk a criminal conviction every time you travel without paying the correct fare.

"TfL is committed to combating fare evasion and carries out targeted operations regularly across the network.

"There is no such thing as a free ride."

The rules on how to avoid being a fare evader are simple - on the bus always touch in on the yellow reader immediately before you enter the bus and ensure that your Oyster card has been accepted, one bleep and a green light.

On the Tube, always touch in and out at the start and end of your journey.


TfL offers a range of tickets within the Greater London area for use on Tube, buses, Docklands Light Railway (DLR), and Tramlink services. Information on fares and tickets is available at: www.tfl.gov.uk/fares

Find out about the benefits of using Oyster, including how tickets can be bought or renewed online: www.tfl.gov.uk/oyster

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