Transport for LondonLook out for your mates
The campaign's theme, 'Don't let your friendship die on the road', highlights the fact that friendship is one of the most important things in young people's lives.
As teenagers are more likely to be involved in a road collision than any other age group, compelling posters will be put up close to schools and busy areas across London.
They show young actors who appear to be lying against a wall, however, a second glance reveals them to be lying on the road as a result of a collision.
The message is a clear call to action: 'Think! Look out for your mates'.
In addition to posters, a radio advert dramatises the effect of young loss as a teenager reads a eulogy for a best friend at their funeral, while a series of online banners will appear on popular websites including Bebo and MSN Messenger.
This year TfL is spending £57million on road safety measures in the capital.
Chris Lines, head of the TfL London Road Safety Unit, said: 'These adverts serve as a stark reminder to young people of the importance of taking care when using, or nearby, London roads.'
