Branding guidelines

Design and branding

Use our data, but don't pretend to be us

We're here to support and encourage innovation and help you make the best, most accurate apps, widgets and online tools out there.

There are a few things we'd like you to be aware of when using our data, like not using our brands.

If people see our brand, such as an app in TfL font, something named "official" or using our logo (the roundel), they'll think that we've produced or endorse the app. This means that we get the credit for all your hard work - as well as the blame if something goes wrong.

Service Updates
We have created a style guide to show you how we display live Tube travel information and provide guidance on how to reproduce this. For more details see our User guide for the presentation of service updates

Please don't:

• Use our brands - the roundel, unless it's part of a map interface
• Remove or change any filepaths to logos or the official colour scheme within feeds. Please use them just as they are
• Use the 'Oyster' logo
• Use the word 'official' or say things like 'in partnership with TfL.' If you want to become a partner with us, let us know
• Use our map without a license
• Use our trademarks

Please do:

• Include any branding supplied with feeds
• Follow our design standards if using our logos in a map. Read the design standards
• Use pictograms to give your apps some flair
• Use the words 'London Underground', 'Tube' and 'London bus'
• Call the cycle hire scheme 'Barclays Cycle Hire' - they're the sponsor, so its part of the deal. Read the Barclays Cycle Hire design standards