| Title and description |
Date |
Download PDF |
- London Underground ticketing metrics
To develop LU ticketing customer experience metrics
|
Jul 2012 |
Summary (PDF 0.03MB)
Full Report (PDF 0.97MB)
|
- Oyster brand research
To explore the Oyster brand from the customer perspective
|
Oct 2011 |
Summary (PDF 0.02MB)
Full Report (PDF 12.25MB)
|
- Cash Payment on Buses
To understand the impact of withdrawing cash fares on buses
|
Aug 2011 |
Summary (PDF 0.02MB)
Full Report (PDF 0.35MB)
|
- Customer experiences of ticketing issues
To evaluate what happens when customers have a problem with their Oyster Card / ticket
|
Apr 2011 |
Summary (PDF 0.03MB)
Full Report (PDF 0.17MB)
|
- Royal Wedding Oyster Card evaluation
To understand take up and usage of the Royal Wedding Oyster card
|
Apr 2011 |
Summary (PDF 0.01MB)
Full Report (PDF 0.13MB)
|
- Bus fare evasion communications development
Understand the drivers of fare evasion amongst potential and occasional evaders. Explore their response to various types of messages, in particular those positioning fare evasion as socially unacceptable
|
Nov 2010 |
Summary (PDF 0.02MB)
Full Report (PDF 1.17MB)
|
- Understanding ticket purchase channel choice
Understand usage of ticketing purchase channels and inform strategy to increase off-system Oyster ticket sales
|
Oct 2010 |
Summary (PDF 0.03MB)
Full Report (PDF 1.95MB)
|
- Understanding visitor ticketing
Understand visitors' awareness, usage and attitudes towards ticketing products and purchase channels
|
Jun 2010 |
Summary (PDF 0.02MB)
Full Report (PDF 0.89MB)
|
- Increasing Oyster registrations
Quantify the opportunity for further oyster registrations and inform related marketing activity
|
Mar 2010 |
Summary (PDF 0.03MB)
Full Report (PDF 0.67MB)
|
- Taxi & Private Hire card payment
Interest in the concept of card payment among both taxi customers and drivers
|
Sep 2009 |
Summary (PDF 0.02MB)
Full Report (PDF 0.99MB)
|
- Fares information review
Customers' information needs in relation to fares and ticketing, and how this should be delivered
|
Jul 2009 |
Summary (PDF 0.03MB)
Full Report (PDF 0.45MB)
|
- Customer knowledge about Oyster on rail services
Customer knowledge about using Oyster on national rail services in London and perceptions of the roll-out of Oyster across the network
|
May 2009 |
Summary (PDF 0.03MB)
Full Report (PDF 0.37MB)
|
- Oyster Database Marketing Development
Customers' acceptance and appetite for increased or different information and marketing communications from TfL via electronic channels
|
Apr 2009 |
Summary (PDF 0.02MB)
Full Report (PDF 0.77MB)
|
- Oyster Auto Top-up market
Awareness, understanding and appeal of Oyster Automatic Top-up
|
Apr 2009 |
Summary (PDF 0.03MB)
Full Report (PDF 0.45MB)
|
Transport for London